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China is a Large Country, with a Lot of People, And Many of Them are Actually Quite Fat Now....
Advance warning 每 this week＊s Access Asia Weekly Update is nothing more than a blatant, full on, flat out plug for our new book. We＊ve gone on about for it ages in these pages, and now it＊s arrived:
FAT CHINA: HOW EXPANDING WAISTLINES ARE CHANGING A NATION (ANTHEM PRESS)
An in-depth analysis of the growing problem of obesity in China and its relationship to the nation's changing diet, lifestyle trends and healthcare system.
Paul French and Matthew Crabbe
(otherwise known as Access Asia)
So what＊s FAT CHINA all about then?
China＊s economy has boomed, but a potentially disastrous side effect 每 along with pollution and a growing income gap between urban and rural regions 每 is the effects obesity will have on the country＊s fragile healthcare system. China＊s urban centres have seen alarmingly rising rates of obesity. Throughout the country, an estimated 200 million people out of a total population of around 1.3 billion were overweight 每 over 15%.
Why is this issue so important? Taking into account that the recent period of stable world economic growth has in large part been driven by the availability of cheap labour in China, which produces much of the goods that keep the retail tills ringing elsewhere in the world, the issue of China＊s rising obesity is an issue of potentially global economic significance. Fat China reviews obesity and body image in China as urban lifestyles change and a sizeable middle class emerges. Rising obesity rates are examined in relationship to changing diets, modern lifestyles, investment from foreign fast food and supermarket retailers and urban planning. Crucial to this analysis is the likely effects on China＊s future development and already overburdened healthcare system.
So what do I get inside FAT CHINA?
Contents
Introduction
Chapter 1 - China Gets on the Scales
Chapter 2 - China＊s Fat Class
Chapter 3 - Fat City 每 Obesity and Urbanisation
Chapter 4 - Mega-Wok 每 China＊s Diet From Cabbage to Cuisine
Chapter 5 - Shelves of Fat - Food Retailing in China
Chapter 6 - Fast Fat: The Impact of Fast-Food in China
Chapter 7 - Selling Fat - Promoting Fat in China
Chapter 8 - Little Fat Emperors - Obesity Among China＊s Children
Chapter 9: The Fat and the Thin - China＊s Body Image
Chapter 10: China＊s Fat Clinic 每 The Impact of Obesity on China＊s Healthcare System;
Conclusion: The Future of Fat China - Victims of Their Own Success?
How do I get a copy, because I can think of nothing better to read on the beach this summer?
Just click one of the below for the paperback or, for the geeks, an e-book thingy:
Anthem Press
Amazon UK
Amazon USA
(and not forgetting our good friends at the Beijing Bookworm who have ordered a bunch that should arrive at some point in a big fat pile on a big fat jumbo)
And Finally...
Apologies for the plug... normal service will be resumed next week.
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